Lora Gernon tries to ready the Canadian subsidiary's channel for software plus services, virtualization, new licensing plans and more.

One can argue that Lora Gernon is the most important executive at Microsoft Canada; maybe even more important than the subsidiary president Phil Sorgen.

Gernon is the partner lead for Microsoft Canada and is responsible for the overall Canadian partner ecosystem. Since Microsoft Canada has zero direct sales, partners are vital to the success of the organization.

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