60% Wii Fit purchases go unplayed, Microsoft

David Gosen, Xbox Europe VP while speaking at Microsoft's GameFest UK keynote, claimed that some 60% of Wii Fit owners played Nintendo's fitness-oriented, balance board-equipped title once and shelved it soon thereafter, noting that developers should be wary of pushing gimmicks in the place of solid gameplay. “We've seen some research that says 60 percent […]

David Gosen, Xbox Europe VP while speaking at Microsoft's GameFest UK keynote, claimed that some 60% of Wii Fit owners played Nintendo's fitness-oriented, balance board-equipped title once and shelved it soon thereafter, noting that developers should be wary of pushing gimmicks in the place of solid gameplay.

“We've seen some research that says 60 percent of people who bought a Wii Fit play it once and don't play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees.

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