Yahoo Search Marketing blog announced the improvization in the Ad Performance Reports to include a few new columns. The enhancements can give you more insight, control and better transparency into how well your ads are doing. The new columns let you view ad content and ad performance together, plus you can see how each live ad is performing in relation to other ads in your portfolio. Or you might want to gauge the impact of changing your ad copy or destination URL.

The new columns include:

• Ad ID column – This column displays your Ad’s ID number.
• Ad: – This column provides a visual representation of your ad, including its title, short description and display URL.
• Destination URL