Microsoft has announced an 60GB Xbox 360 console, priced at $299.99, fans of Sony immediately began to speculate on a sympathetic price drop for PS3.
At the E3 conference in Los Angeles, Sony Computer Entertainment America President and CEO Jack Tretton hosted the company's press conference where he announced that in September, an 80 GB Playstation3 Core unit will be made available for $399.
Sony has essentially doubled the storage space of the 40 GB unit and kept it the same price. But for Sony, it's time that PS2 players upgrade. Such was the case with users upgrading from the original PlayStation to the PS2; after an initial lag in customers upgrading to the newest hardware, the system finally took off. In what Tretton said was Sony's ten-year plan for the PS3, “Year Two” was anticipated as the time when PS2 users begin the widespread switch to the newest hardware.