As Xbox 360 readies for the next wave of audience expansion, Microsoft announced a new Xbox experience that will reinvent home entertainment from the inside out, changing the way we play games, watch movies and TV shows, and even become contestants in game shows. It all begins this fall with a bold new look and feel that is fun, social and simple to use.

The announcement was made during the E3 Media and Business Summit in Los Angeles. It came amid the unveiling of an exclusive partnership with Netflix Inc. that will give Xbox 360 users instant access to more than 10,000 feature films and television shows with a click of a button.

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