Q&A with Matt Cutts Video

Danny Sullivan did an interview with Google Matt Cutts at SMX Advanced where Google's Matt Cutts took questions from the audience on a wide variety of topics. The issues they talked about:  Short-term Search Engine Optimization gains vs building long-term, future proof trust. Matt thinks of short-term SEO as the “Milli Vanilli” way[…] People scraping PageRank values, e.g. to build […]

Danny Sullivan did an interview with Google Matt Cutts at SMX Advanced where Google's Matt Cutts took questions from the audience on a wide variety of topics. The issues they talked about:

  •  Short-term Search Engine Optimization gains vs building long-term, future proof trust. Matt thinks of short-term SEO as the “Milli Vanilli” way[…]
  • People scraping PageRank values, e.g. to build a PageRank information archive. Matt tells the story of how Google once sent out fake PageRank numbers to a guy doing such scraping, as the guy’s scraper was easily identified when it requested information[...]
  • “Widgetbait”, like web counters which are distributed with a link included. Google looks at different parameters to decide what is blackhat, like checking how on-topic the target page and anchor text are[…] [Google Blogoscoped]

VideoYou&A With Matt Cutts