Google homepage gets Privacy Link drops "Google" to keep word count at 28

Marissa Mayer has posted about the change made to Google homepage and search results page by adding a link to privacy overview and policies, making it easier to find information about privacy principles. The new change has been made to keep the word count on homepage unchanged. Larry and Sergey told me we could only add this to the homepage if […]

Marissa Mayer has posted about the change made to Google homepage and search results page by adding a link to privacy overview and policies, making it easier to find information about privacy principles. The new change has been made to keep the word count on homepage unchanged.

Larry and Sergey told me we could only add this to the homepage if we took a word away - keeping the “weight” of the homepage unchanged at 28. Given that the new Privacy link fit best with legal disclaimers on the page, I looked to the copyright line. There, we dropped the word “Google” (realizing it was implied, obviously) and added the new privacy link alongside it.

The new “Privacy” link goes to our Privacy Center, which was revamped earlier this year to be more straightforward and approachable, with videos and a non-legalese overview to make sure you understand in basic terms what Google does, does not, will, and won't, do in regard to your personal information.