Google AdSense has posted about two new improvements made to their video units, currently only supported for English or Japanese-language accounts in the following regions: “Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States.”
- First, they’ve partnered with new content providers to let AdSense publishers embed their videos and share in the ad revenue.” You can visit gallery of some featured video units content partners, for a idea of the videos that are available for syndication.
To choose any of the following content providers for your video unit, you should get their YouTube username by visiting their YouTube channel, and then put this username into the “Channel” field when choosing content for your unit.
- Second, they’ve rolled out video units in 728x90 and 160x600 formats. These two new formats will feature five video thumbnails - when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads. You'll generate earnings for valid clicks or impressions on the ads which appear.
To use the new formats, you'll need to create new video units by visiting your AdSense Setup tab. To choose the new content for your video units, you can edit any of your players or set up new video units dedicated to this new content.
Finally, if you haven't edited or made a new video unit recently, you may not have noticed that you can now preview the kinds of video that will show up in the unit, based on the filtering choices you've made.