Google Webmaster Central Blog notifies, they’ve updated the contents on What is an SEO? Does Google recommend them? Previously, the article had focused on warning people about common SEO scams to look out for, but didn't mention many of the valuable services that a helpful SEO can provide.
The article now notes some of the benefits of search engine optimization, and provides some guidance to site owners who are considering hiring an SEO. We'd also like to get your perspective: how would you define SEO? What questions would you ask a prospective SEO? What advice would you give to an inexperienced webmaster who's considering whether to contract an SEO? We'd like to hear your thoughts and incorporate your feedback if there's important advice that we should add.
The before page can be viewed at the WayBack Machine. You can clearly see that Google added several paragraphs to the top of the old article.