Microsoft Australia advertising campaign Windows Vista "I can do that"

Microsoft Australia has recently put together an advertising campaign for Windows Vista called “I can do that”. It’s downright amateurish and borderline cocky. What little of the end result we see is nothing to be proud of anyway. The kid who plays the director just makes me want to punch fluffy animals. The ad is […]

Microsoft Australia has recently put together an advertising campaign for Windows Vista called “I can do that”. It’s downright amateurish and borderline cocky. What little of the end result we see is nothing to be proud of anyway. The kid who plays the director just makes me want to punch fluffy animals. The ad is not engaging, interesting or even informative. If it wasn’t for this, I wouldn’t dare show anyone else.

A related online campaign at one of the radio station’s websites is equally bad. It aims to show the difference between “before” and “after” processing by Windows Live Photo Gallery.

At a glance, it’s basic exposure correction. If you pay more attention, it’s actually also airbrushing the wrinkles on the people’s faces. Something Live Photo Gallery cannot do and obviously post-processed in Adobe Photoshop (check EXIF).

Source:→ Long Zheng