Microsoft I’m Initiative new campaign “30 days of non-stop email and IM”
Microsoft has been having some good success with the (US only) i’m Initiative, having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): [read here]
New customer acquisition: More than 20 million downloads of Windows Live Messenger have been attributed to the i’m campaign itself. The i’m Initiative’s expansion to Windows Live Hotmail happened in May 2008; therefore, Hotmail download figures are not yet available.
In this new, and 3rd, campaign for the initiative, which makes donations to charities if users include a marker in their Windows Live Messenger user name, plans to follow the fictional attempt by one Parker Whittle as he tries to stay awake for 30 days.
Source:→ LiveSide
i'm Initiative enthusiast extraordinaire Parker Whittle has talking his talkathon to a whole other level - not content to just blog it up on one site, he's guest writing for the cause now at Catsandbeer - check it out:
Guest Blogger: Parker Whittle From The Microsoft i'm Initiative!
LOL!