Microsoft I'm Initiative new campaign "30 days of non-stop email and IM"

Microsoft has been having some good success with the (US only) i’m Initiative, having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): [read here] New customer acquisition: More than 20 million downloads of Windows Live Messenger have been attributed to the […]

Microsoft has been having some good success with the (US only) i’m Initiative, having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): [read here]

New customer acquisition: More than 20 million downloads of Windows Live Messenger have been attributed to the i’m campaign itself.  The i’m Initiative’s expansion to Windows Live Hotmail happened in May 2008; therefore, Hotmail download figures are not yet available.

In this new, and 3rd, campaign for the initiative, which makes donations to charities if users include a marker in their Windows Live Messenger user name, plans to follow the fictional attempt by one Parker Whittle as he tries to stay awake for 30 days.

Source:→ LiveSide