Stardock announced the launch of its next-generation digital distribution platform, Impulse (www.impulsedriven.com). Impulse is a cohesive, integrated virtual platform for consumers and developers that is designed to simplify buying, supporting, and developing PC games and applications for Windows XP and Vista.
"Impulse is a platform first, a store second," said Brad Wardell, president and CEO of Stardock Corp. "Our primary objective with Impulse is to address the issues users have with their Windows experience today. That includes being able to boot up a new PC, install Impulse, and then be able to press a button and have it install all of your software and games with one click."
To this end, Stardock has been working with major PC game publishers and software developers to bring as many titles onto Impulse over the next several months. For developers and publishers, Impulse supports localized currencies, custom pricing models for affiliates, exclusive store items on a per-partner basis, publisher controlled availability, and more. For consumers, Impulse is expected to have the largest selection of digitally-available software on the market within its first year of operation. Currently Impulse features more than 100 games and software applications.
Stardock is currently working with premier game and software companies including Epic Games, THQ, AVG, iolo, Gas Powered Games, Hothead Games, Ironclad Games, Meridian4 and many others.
"Impulse is, by far, the most advanced digital distribution platform we've seen, and we're extremely excited to take advantage of the features of Impulse Reactor," said Chris Taylor, CEO of Gas Powered Games. "It's easy to use, has awesome capabilities for developers, and it doesn't tie consumers to a single digital distribution platform."