In May, Google had announced, accepting third-party ad servers, rich media ad agencies, and research firms to serve and track display ads on the Google content network. Google has now added “Atlas and Tumri” to their list of certified third parties.

Atlas and Tumri customers can now save time by managing their Google content network campaigns and their other online campaigns through the same application. They can take advantage of more efficient planning, management, and measurement around their ad buy.