Yakov posted about, Google’s outdoor advertising campaign in Russia, called “Moscow 2.0”. The campaign, whose tagline is “Know more on Google.ru“, includes information messages about the city of Moscow on 5.5 thousand ad places in Moscow, including on 24 billboards, 58 benches and 4.5 thousand stickers in the city underground. Yakov writes, “users are invited to embed their own city images and videos onto a virtual map of Moscow on Google Maps.”

Yandex, local search engine, recently did outdoor advertising of its new user-generated traffic congestion monitoring service Traffic 2.0.