Yahoo to server ads on Walmart.com

Yahoo signed a multi-year advertising deal to display online ads and video advertising with Walmart.com. Yahoo is bringing its extensive network of leading brand advertisers to Walmart.com which will serve as its primary marketing and sales channel for its video display and advertising. In addition, Yahoo will also power Walmart.com’s ad pricing, targeting, delivery and reporting through its ad-serving, targeting […]

Yahoo signed a multi-year advertising deal to display online ads and video advertising with Walmart.com. Yahoo is bringing its extensive network of leading brand advertisers to Walmart.com which will serve as its primary marketing and sales channel for its video display and advertising. In addition, Yahoo will also power Walmart.com’s ad pricing, targeting, delivery and reporting through its ad-serving, targeting and inventory management capabilities. This deal will automatically make Walmart.com a participant in Yahoo AMP.