Google UK has quietly launch a test program called “Google Merchant Search” to compare products and services in shopping comparison engine fashion. You can compare providers at a glance and sort them by the criteria most important to you. To refine your results further, specify more requirements on the left side of the page.

You can choose to contact any of the listed providers for a detailed quote. Just enter your information once, and Google will securely send your request to your selected providers. Your contact information is not shared with providers; a Google representative will connect them to you.

If you choose to call a provider, the numbers listed by Google here allow you to connect to the provider securely. This means your phone number won't be passed on.

Google Merchant Search | FAQ

Source:→ SEL