Live Search CashBack, Engagement Mapping, and more

Last week, in a memo to employees, Microsoft President Kevin Johnson outlined plans for Microsoft’s continued push into the online services business: We have been executing against the core strategy I first presented at our Financial Analyst Meeting in July 2007 to go after the growing opportunity in online services and advertising. Four pillars have […]

Last week, in a memo to employees, Microsoft President Kevin Johnson outlined plans for Microsoft’s continued push into the online services business:

We have been executing against the core strategy I first presented at our Financial Analyst Meeting in July 2007 to go after the growing opportunity in online services and advertising. Four pillars have formed the basis of our strategy:

1. Consolidate ad platform and win in display
2. Innovate and disrupt in search
3. Deliver end-to-end user experiences across PC, phone, and web
4. Reinvent portal and social media experiences

And indeed, what Microsoft is trying to do is to “disrupt in search”, most clearly evidenced by the announcement of Live Search cashback.  Here’s Satya Nadella with a demo, from Advance08:
 
Video: Live Search CashBack with Satya Nadella | Live Search CashBack

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