Tuning search results and ads with keywords: You can now configure your search engine with relevant keywords. Let's say you manage a site about yoga - you can enter keywords such as 'yoga,' 'exercise,' and 'meditation' so that when a user searches for 'mat,' the search results and ads will be more related to yoga mats and less to commercial floor mats.
Selecting ad location: Now you can make the call on where ads are placed. (Here's a tip: we've found that placing ads at the top and right monetizes the best for publishers.)
Quick and easy updates: Like ad management feature to quickly change the settings for ad and referral units, you'll be able to do the same for your search engine within your AdSense account. Your settings will be saved in your account, so you won't need to generate new search code for each change.
Just visit your AdSense Setup tab and select 'AdSense for Search' as your product to get started with above features. Once you've set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration. Please note that these new features will only be available to you if you've migrated your account to a Google Account.
Watch: Video Demo
Google, AdSense, CSE, Custom Search Engine, New Features
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