Yahoo! Click Filter Report

Yahoo! has added a new report called “Click Filter Report”, that lets you understand how many clicks Yahoo are recording and how many of the ones are deemed to be invalid.  You can compare that information to the clicks you’re seeing through your weblogs or third party products and, if something doesn’t seem quite right, you […]

Yahoo! has added a new report called “Click Filter Report”, that lets you understand how many clicks Yahoo are recording and how many of the ones are deemed to be invalid.  You can compare that information to the clicks you’re seeing through your weblogs or third party products and, if something doesn’t seem quite right, you can submit a click investigation request to their team.

Yahoo said they created the report for following reasons:

  • We want to give you as much transparency as we can
  • We want to add to the tools at your disposal for monitoring your own traffic. 
  • We believe our Click Protection System is one of the best in the industry, and we want you to see what it does for your account.

You can find the Click Filter Report in the same location as all other account reports, by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on the right side of the screen.

The Click Filter Report provides information for any timeframe you want. You can customize the report to include data such as impressions, invalid clicks, invalid click rate, and average cost-per-click. Additionally, if you are using Yahoo analytics tools, you can track data such as click conversion rate and revenue.

You can choose to view this data across your entire account or by campaign, by distribution tactic, or by specifying certain campaigns by name via the search function. If you have multiple accounts, the report can display data from all of your accounts simultaneously.

Yahoo!, Yahoo Search Ads, YPN, Click Fraud, Click Filter, Reporting, New Features