Microsoft's "I'm Initiative" pulled in $1.3 million for charity

Last year, Microsoft launched the "I'm Initiative," which donated nibbles of advertising revenue to ten selected charities each time a Windows Live Messenger user started an instant message with the word "I'm." On Tuesday, after a year of the gimmick, Microsoft representatives announced that $1.3 million had been netted so far.Bill Gates would be proud."Because […]

Last year, Microsoft launched the "I'm Initiative," which donated nibbles of advertising revenue to ten selected charities each time a Windows Live Messenger user started an instant message with the word "I'm." On Tuesday, after a year of the gimmick, Microsoft representatives announced that $1.3 million had been netted so far.

Bill Gates would be proud.

"Because of your enthusiasm, we're also excited to announce that we will be continuing this program," Windows Live Messenger product manager Dharmesh Mehta wrote in a blog post. "And with no set limit on the amount donated to each organization, the more 'I'm' conversations people have, the more money that goes toward addressing some of the world's most urgent social issues."

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Microsoft, Charity, WLM, Windows Live Messenger, Donation, Messaging, IM, Instant Messaging, I’m Initiative, Advertising, Revenue, Bill Gates