Microsoft’s “I’m Initiative” pulled in $1.3 million for charity
Last year, Microsoft launched the "I'm Initiative," which donated nibbles of advertising revenue to ten selected charities each time a Windows Live Messenger user started an instant message with the word "I'm." On Tuesday, after a year of the gimmick, Microsoft representatives announced that $1.3 million had been netted so far.
Bill Gates would be proud.
"Because of your enthusiasm, we're also excited to announce that we will be continuing this program," Windows Live Messenger product manager Dharmesh Mehta wrote in a blog post. "And with no set limit on the amount donated to each organization, the more 'I'm' conversations people have, the more money that goes toward addressing some of the world's most urgent social issues."
Microsoft, Charity, WLM, Windows Live Messenger, Donation, Messaging, IM, Instant Messaging, I’m Initiative, Advertising, Revenue, Bill Gates
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Pingback from 1Microsoft I’m Initiative new campaign “30 days of non-stop email and IM” » D' Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, Ne says:June 24th, 2008 at 2:00 am
[...] Microsoft has been having some good success with the (US only) i’m Initiative, having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail [...]
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Pingback from 2Microsoft’s i’m Initiative, now supports Windows Live Hotmail » D' Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, News and more by Deepak says:May 7th, 2008 at 1:14 am
[...] Microsoft i’m initiative was aunched in March 2007 and in its first year raised more than $1.3 million for ten of the world’s most effective social causes, with each organization receiving a minimum of [...]
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