Yahoo! Search Marketing: Minimum bid change expected next week

Search Engine Land reports, that if you are running an ad campaigns on Yahoo Search Marketing, and your quality is not up to Yahoo's level, then your minimum bid may spike up, early next week. Yahoo informed of this change back in late February. For more details on the specifics, please see my write up from then. […]

Search Engine Land reports, that if you are running an ad campaigns on Yahoo Search Marketing, and your quality is not up to Yahoo's level, then your minimum bid may spike up, early next week. Yahoo informed of this change back in late February. For more details on the specifics, please see my write up from then. I will report back on how much this has impacted the average Yahoo advertiser after it goes live.

Yahoo!, Search Marketing, SEM, Bid, Online Ads, Online Advertising, Advertiser, Search Ads