YouTube updates user interface, page design & adds "Discovery Metrics"

YouTube announced the addition of statistic, that’s integrated into free analytics tool “YouTube Insight” under “Discovery” tab, which shows how viewers found your video, whether by searching on YouTube or Google, browsing under "related videos," receiving a link to the video from an email or website, or watching it in an embedded player off YouTube. […]

YouTube announced the addition of statistic, that’s integrated into free analytics tool “YouTube Insight” under “Discovery” tab, which shows how viewers found your video, whether by searching on YouTube or Google, browsing under "related videos," receiving a link to the video from an email or website, or watching it in an embedded player off YouTube. Insight even breaks down the specific YouTube or Google search queries that led to your video, as well as the external websites driving traffic to your content. (Insight will show up to 50 inbound links.)

You can find these new metrics under the "Discovery" tab within the Insight dashboard. Click on the "Insight" button under “Account —> My Videos.”

[…]users can learn how different parts of their identity on the web (perhaps their pages on MySpace or Facebook) are effective in driving traffic to their content. Partners can reach out to form relationships with those publishers who consistently point readers to their videos on YouTube. And since advertisers can now access reports detailing the search queries that lead viewers to their videos, they can make more informed decisions about the keywords and bids they select to appear on Google.com.

In additon, YouTube also updated the design of its video watch pages by adding tabs for actions and showing statistics in a new container. The “Favorite” tab is the only one connected to an immediate action and it should be removed, while the favorite videos could be generated based on ratings. Hunter Walk, product manager at YouTube, says that the sharing options “are now contextual to the logged in user, so for example, if you use Digg a lot but not Facebook, Digg will be elevated to a persistent top-level display instead of Facebook”.

The search results page has also been updated and the option to sort results by popularity is back. To restrict your search to one or more categories or to a certain language, check the new advanced search.

YouTube personalized homepage lets you reorder the sections so you can place the featured videos at the top, but it's still less usable than the classic YouTube homepage.

Google, YouTube, User Interface, UI, Statistics, Discovery, New Features