Microsoft Corp.’s Zune team today announced an industry-leading collaboration with MSN Latino and partnership with Remezcla.com to be the exclusive music sponsor for each site. The partnership will bring together the most trusted, renowned and visited sites among the Hispanic community, creating a powerful tool for artists to authentically connect with online consumers. The new co-branded online platform will launch on April 15, maximizing the reach among Hispanic and Spanish-language online sites.
The new alliance lets consumers discover new music and artists in an environment that’s familiar, while giving them a convenient and consistent purchase experience through Zune Marketplace. Through the announced digital platform, Zune and these cross-promoters will gain a significant reach and breadth among the Hispanic online community.
“For artists it means getting maximum exposure through prominent sites and through a digital storefront,” said Denisse Guerrero, lead singer of the Mexican electropop band, Belanova. “We’re thrilled that we’re able to work with Zune to expose our music to fans through various online avenues.”
Belanova will have prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May.