AT&T to turn Cell Phone into a coupon reader device

AT&T is supporting a mobile marketing technique that's popular abroad, but has yet to catch on here: Ads that can be read by cell phone cameras. The idea: Users point their phone at an ad, coupon, or some other enticement, and get something cool or valuable back in return. MediaPost says AT&T has "quietly" agreed […]

AT&T is supporting a mobile marketing technique that's popular abroad, but has yet to catch on here: Ads that can be read by cell phone cameras. The idea: Users point their phone at an ad, coupon, or some other enticement, and get something cool or valuable back in return. MediaPost says AT&T has "quietly" agreed to support a system designed by Lexington, Mass.-based Mobot, and that Verizon and T-Mobile are expected to follow suit.

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AT&T, Mobile, Cell Phone, Camera Phone