FrankRank: Google AdWords "Mascot" & new ad ranking algorithm

Google AdWords team blog announced FrankRank(TM) as the new Google AdWords Mascot, and a new ad ranking technology and algorithm inspired by our new mascot. I see you're sporting a new look.Frank: Oh? What? Oh yes, the bow tie. Well, I'm a big corporate mascot now. I need to look the part. Plus, I hear […]

Google AdWords team blog announced FrankRank(TM) as the new Google AdWords Mascot, and a new ad ranking technology and algorithm inspired by our new mascot.

I see you're sporting a new look.
Frank: Oh? What? Oh yes, the bow tie. Well, I'm a big corporate mascot now. I need to look the part. Plus, I hear they have big plans for me, so I've got to look sharp.

Tell us about FrankRank.
F: I'd be happy to. Well, as you might know, AdWords rankings are now based on how well a particular ad goes with mashed potatoes and gravy... and quite frankly, how much I like the ad. Some people thought this connection between mashed potatoes and bids was confusing, but since it's really all about what I like, I figured we'd just name it after me.

We've done some usability studies with it, and you wouldn't believe the results. People are like, "Who's Frank?" and the User Experience Researcher is like, "He's a hand turkey," and then the people are like, "Woah, I get it now." Truly fascinating stuff.

How did you become the AdWords mascot? Were there others competing for the title?
F: I did have to beat out a snowman and his girlfriend for the title, but fortunately I received a travel hair dryer in my office's Secret Santa last year. That certainly heated up the competition, if you know what I mean.

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