Why are these billboards for MSN, not Windows Live?

The identities of Microsoft's two online brands, MSN and Windows Live, have been a subject of confusion since the company launched the latter a few years ago. So it was interesting -- and a bit perplexing -- to see these billboards show up in Seattle recently. Here's why: Microsoft has positioned MSN as a destination […]

The identities of Microsoft's two online brands, MSN and Windows Live, have been a subject of confusion since the company launched the latter a few years ago. So it was interesting -- and a bit perplexing -- to see these billboards show up in Seattle recently.

Here's why: Microsoft has positioned MSN as a destination for "programmed content," such as the MSN.com portal, MSN Video and MSN Games. Windows Live, on the other hand, has been designated as a place for communications (Hotmail, Messenger), user-generated content (Spaces), and information retrieval/question answering (Live Search).

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Microsoft, MSN, Windows Live, Advertising, Billboards