Kontera Hybrid

In-Text Advertising is an excellent source of ad revenue program, which has opened a neat & clean form of online advertising that works without taking any extra space on your web page. Kontera is a leading provider of In-Text Advertising and Information Services. Their flagship product, ContentLink™, finds contextually relevant keywords on a web page […]

In-Text Advertising is an excellent source of ad revenue program, which has opened a neat & clean form of online advertising that works without taking any extra space on your web page. Kontera is a leading provider of In-Text Advertising and Information Services. Their flagship product, ContentLink™, finds contextually relevant keywords on a web page in real-time and automatically matches them to relevant ads and information. The ContentLink, advertisers reach their targeted audience on a Cost Per Click (CPC) basis.

Kontera has taken the In-Text Advertising to new level with the introduction of new Kontera Hybrid by delivering contextually relevant content and advertising within a single unit. 

Kontera Hybrid is a completely customizable, In-Text media layer that links to related articles, videos, and images related to a highlighted keyword within a site's textual content. The Hybrid focuses on user-engagement by delivering related content, from the publisher's site or the web, and has an optional advertising component. [Demo]

Hybrid publishers give users an easy way to interact with contextually relevant content, increasing both average time spent on your website and total page views. Since you decide whether to keep traffic within one specific site, or to pull related content from a network of sites, we help you direct traffic where you want it to go. Plus, embedding related articles within the content, where users are already engaged, is a nice supplement to site search capabilities.

Benefits:

  • Enhance User Engagement
  • Display Related Articles and Videos
  • Increase Page Views per User
  • Move Traffic Within Your Site/Network
  • Gain Additional Advertising Inve

Publishers who choose to include advertising in the Hybrid can run your own advertising campaigns in the Hybrid using our new white-label advertising solution. Of course, you can also choose to display advertisers from within Kontera’s network, or set your preferences to rotate both.

The Kontera Hybrid is the perfect solution for enhancing user engagement with a site's content; it increases both average time spent on your website as well as total page views per user.

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