As discussed in an introduction post, Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers.

Today, I’ll single out just two from the Keywords & Content category on the adLab website.

The new Entity Analysis tool includes data for both the English and French language. Simply put the algorithm breaks down complex user queries into separate entities making it easier for the delivery engine to serve the most relevant ad.

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Microsoft, adCenter, Keywords, Content, Tools