Google Advanced Search Page Redesigned

Search Engine Roundtable reporting that Google has updated their advanced search page. Google's advanced search page contrasts with the simplicity of the homepage and the search results pages. Google's Daniel Russell said that 50% of the people who open the advanced search page leave it without completing the search. This is not surprising if you look […]

Search Engine Roundtable reporting that Google has updated their advanced search page. Google's advanced search page contrasts with the simplicity of the homepage and the search results pages. Google's Daniel Russell said that 50% of the people who open the advanced search page leave it without completing the search. This is not surprising if you look at the page: you can choose the language of the search results, the formats, the usage rights, but also add numeric ranges and negative keywords to a query. The most useful features can also be accessed using operators, while the others aren't grouped intuitively. Other issues with Google's advanced search page: the search button is not placed at the bottom and the generated URL is unnecessarily long as it contains all the parameters.

Then new advanced page looks more structured and less complicated, as several “more advanced” features, like searching for specific Creative Common licenses, or SafeSearch have been put into an expandable box(see pic on the right). Hovering over the “tip” links to the right will display information boxes right on the page.

 

The update is still being tested and it's likely you don't see it yet at: google.com/advanced_search. For the time being, I suggest to use the advanced search for the option hidden in the expandable box (date, keyword location), while using the search operators for the other options. Some example of queries that use operators:

Google excluded their advanced search page from being indexed, so even though it’s linked from their PageRank 10 homepage – among many other pages – it won’t show any PageRank.

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