Google Shocker: Paid Click Hits Wall

Google shares are getting hit early Tuesday after comScore's report on a startlingly big decline in paid click growth. Google's January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter. UBS cut its earnings estimate and price target in response. The comScore data provide […]

Google shares are getting hit early Tuesday after comScore's report on a startlingly big decline in paid click growth. Google's January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter. UBS cut its earnings estimate and price target in response.

The comScore data provide further evidence that Google is not recession proof and it looks like somebody got wind of this report as GOOG shares were notably weak Monday in an up tape. This decline probably represents an opportunity for believers in Google's long-term story but the short-term pain isn't likely over yet.

Source:→ Yahoo! Finance

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