Microsoft to create an Apple-like halo effect across its brands

Microsoft is working to consolidate all of its consumer-focused marketing in its Platforms and Services division. The ultimate, anticipated result: Microsoft will have a more cohesive branding story and sales approach across for PCs, phones and the Web. That

Microsoft is working to consolidate all of its consumer-focused marketing in its Platforms and Services division. The ultimate, anticipated result: Microsoft will have a more cohesive branding story and sales approach across for PCs, phones and the Web.

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