Google acquired Plaxo for $200 million!

Wired blog Epicenter reports that Google may have acquired “Plaxo” an online address book service for around $200 million. Plaxo has been in the news recently, reportedly hiring a bank to shepherd a sale. A representative for Plaxo declined to confirm or deny the deal, saying that the company has a policy of not commenting on M&A […]

Wired blog Epicenter reports that Google may have acquired “Plaxo” an online address book service for around $200 million. Plaxo has been in the news recently, reportedly hiring a bank to shepherd a sale. A representative for Plaxo declined to confirm or deny the deal, saying that the company has a policy of not commenting on M&A rumors.

Plaxo was founded in 2001 by Stanford classmates Cameron Ring and Todd Masonis along with Napster cofounder and Facebook founding president Sean Parker. It is backed by Sequoia Capital, Cisco Systems, Globespan Capital Partners, DAG Ventures, and Harbinger Venture Management.

Plaxo provides a free service that securely updates and maintains the information in your address book. Plaxo is the universal digital assistant; available to you wherever and whenever you need it to keep you organized, on top of your life and in touch with those you care about.

Plaxo claimed to have 15 million registered users (as of September 2006), and like Google, the company is based in Mountain View, California. A partner of Google on OpenSocial, Plaxo has a service called Plaxo Pulse which “enables sharing of content from multiple different sources across the social web, including blogs, photos, social networking services, rating services, and others.” [Wikipedia] [Like FriendFeed]

They recently launched a service called “Public Profiles” employing Google’s Social Graph API.[Googlified]

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