Amazon is testing a new program called “Product Ads”. The program allows retailers to purchase ad space on Amazon without selling their products on the site. When a user clicks on the ad rather than being taken to a product within Amazon, the customer will instead be sent to the companies 3rd party site to make a purchase.

[…]With Product Ads, as a seller you can participate in this cost-per-click program that allows customers to see YOUR products and price offerings. Customers viewing your products can click over to your website where they can buy directly from you. We are currently running a limited test of this program. If you would like to participate, please follow the link below.

Amazon, Product Ads