Microsoft next-gen ad technologies

Microsoft showed off technology to journalists on Tuesday for enabling out-of-home ads and speech recognition-based contextual video ads, and blocking ads from popping up next to porn. The technology is being developed in Microsoft's adCenter Labs and is not on the market yet. Tarek Najm, technical fellow at Microsoft, said in a statement that the […]

Microsoft showed off technology to journalists on Tuesday for enabling out-of-home ads and speech recognition-based contextual video ads, and blocking ads from popping up next to porn.

The technology is being developed in Microsoft's adCenter Labs and is not on the market yet.

Tarek Najm, technical fellow at Microsoft, said in a statement that the technologies "can change the game of online advertising."

Meanwhile, Microsoft's got other plans for changing the game. The company launched a bid to acquire Yahoo for $44.6 billion last week. So far, Yahoo doesn't appear to be biting and things could get messy if Microsoft refuses to take "no" for an answer, which is likely.

A merger would help Microsoft better compete against Google in the search and online ad market. It's unclear whether Microsoft would go with its own adCenter online ad platform or with Yahoo's Panama platform if the merger were to go through. Microsoft launched adCenter in 2006[…]

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Microsoft, adCenter, adCenter Lab, Online Ads, Video Ads, Contextual Ads, Advetising, Demo