Google Urchin Software Public Beta Release

Google has finally released the 6th beta version of Urchin - “a web statistics analysis program that Google acquired in 2005 and currently serving as the back-end software for Google Analytics.” Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your […]

Google has finally released the 6th beta version of Urchin - “a web statistics analysis program that Google acquired in 2005 and currently serving as the back-end software for Google Analytics.”

Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers. Urchin is suitable for organizations that have content behind a security firewall or have other restrictions that prevent them from using the Google Analytics service. Urchin is also useful for those who want to perform ad-hoc historical log processing, who want to store their web analytics on local servers, and those requiring third-party data audits. Urchin Software from Google features the following upgrades from Urchin 5, among many others:

• More accurate geo-identification of visitors
• Cross-segmentation options similar to Google Analytics
• E-commerce and campaign tracking included (no longer requiring additional modules)
• Vastly improved embedded scheduler to more easily manage processing and re-processing jobs
• Improved user interface
• More robust log processing engine

You can download a 90-day version of the beta here. Once Urchin Software from Google comes out of beta, you'll be able to purchase it for $2995 through the Urchin Software Authorized Consultants.

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