Swedish start-up Polar Rose plans to make its face recognition service publicly available on the Web in the second quarter of 2008 as it tries to become a must-have tool for sorting visual content.

The firm says its technology can pick out faces in the swelling crowd of images on the Internet, thereby making digital photos indexable just like text documents.

This year "is going to be the year where we go fully public and experiment with some business models," Chief Executive Nikolaj Nyholm told Reuters on Wednesday on the sidelines of the World Economic Forum annual meeting, in Davos, Switzerland.

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Face, Recognition, Web, Service, Web Service