Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be relevant for in a search result.

This week's infographic demonstrates what anchor text is and how it can positively affect your rankings:

Source:→ SEL

Search Engine, SEO, Search, Web Search, Illustration, Graphics, Links, Anchor, Text, Anchor Text