MSN and NBC’s “The Biggest Loser” Million Pound Match-Up annoounced
MSN Health & Fitness and NBC’s “The Biggest Loser” today announced “The Biggest Loser” Million Pound Match-Up, a challenge to America to lose 1 million pounds during the course of the show “The Biggest Loser: Couples.”
From Jan. 1 to March 11, 2008, Americans will have the opportunity to register with a workout partner on BiggestLoser.msn.com and compete in “The Biggest Loser” Million Pound Match-Up, inspired by NBC’s “The Biggest Loser: Couples.” Participants will be able to test their fitness knowledge and receive expert fitness advice from “The Biggest Loser” trainers Bob Harper and Jillian Michaels as well as from MSN Health & Fitness experts, and will have the chance to win daily prizes. Using Windows Live Spaces, participants can document their weight loss journey, connect with other participants in their area and help support each other in a virtual community. The top five teams will win a trip to Los Angeles for NBC’s “The Biggest Loser: Couples” finale, and the winning team will get a luxury fitness trip for two and a personal trainer for a year.
MSN, NBC, Microsoft, Event
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