A book of fairy tales created, handwritten and illustrated by J.K. Rowling sold for nearly $4 million at auction Thursday.

The buyer, Web retailer Amazon.com Inc., now owns one of only seven copies of "The Tales of Beedle the Bard," which is leather bound with silver mounts.

Amazon, in its unaccustomed position as a buyer rather than seller of books, was represented by London art agent Hazlitt, Gooden and Fox.

The book originally had been expected to sell for about $100,000. The standing-room-only crowd at Sotheby's auction house applauded as bidding topped the $2 million mark.

Photos: J.K. Rowling’s The Tales of Beedle the Bard

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Rowling, J.K. Rowling, Fairy Tales, Illustration, Book, Amazon, Auction