Google Webmaster Tools Adds Content Analysis and Sitemap details

The Google Webmaster Tools site has released two new features: Content analysis and Sitemap details. Content analysis: The new content analysis feature, improve the quality of your site, in to the crawl error diagnostics. Content analysis contains feedback about issues that may impact the user experience or that may make it difficult for Google to crawl and […]

The Google Webmaster Tools site has released two new features: Content analysis and Sitemap details.

Content analysis:

The new content analysis feature, improve the quality of your site, in to the crawl error diagnostics. Content analysis contains feedback about issues that may impact the user experience or that may make it difficult for Google to crawl and index pages on your site. By reviewing the areas we've highlighted, you can help eliminate potential issues that could affect your site's ability to be crawled and indexed. This results in better indexing of your site by Google and other search engines.

The Content analysis summary page within the Diagnostics section of Webmaster Tools features three main categories. Click on a particular issue type for more details:

  • Title tag issues
  • Meta description issues
  • Non-indexable content issues

"Duplicate title tags" displays a list of repeated page titles along with a count of how many pages contain that title. At present up to thirty duplicated page titles are displayed on the details page. If the duplicate title issues shown are corrected, next update will list any other pages that share duplicate titles the next time your website is crawled.

Title tag issues category, shows "Long title tags" and "Short title tags." For these issue, Google will identify title tags that are way too short (for example "IT" isn't generally a good title tag) or way too long (title tag was never intended to mean <insert epic novel here>). A similar algorithm identifies potentially problematic meta description tags. While these pointers won't directly help you rank better (i.e. pages with <title> length x aren't moved to the top of the search results), they may help your site display better titles and snippets in search results, and this can increase visitor traffic.

"Non-indexable content issues," will give you a heads-up of areas that aren't as friendly to more text-based crawler. And be sure to check out our posts on Flash and images to learn how to make these items more search-engine friendly.

Sitemap details page:

The new feature will give you additional information in Webmaster Tools revealing how your Sitemap was processed. You can find this information on the newly available Sitemap Details page which (along with information that was previously provided for each of your Sitemaps) shows you the number of the pages from your Sitemap that were indexed.

The new Sitemap Details page also lists any errors or warnings that were encountered when specific pages from your Sitemap were crawled.[Sitemap details page]

The last new feature is the Webmaster Tools now available in Czech & Hungarian.

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