Google Reader added a new automatically generated "Your recommendations" list . It takes into account the feeds you're already subscribed to, as well as information from your Web History, including your location. Aggregated across many users, this information can indicate which feeds are popular among people with similar interests. For instance, if a lot of people subscribe to feeds about both peanut butter and jelly, and you only subscribe to feeds about peanut butter, Reader will recommend that you try some jelly."