Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe's popular document-reading format.

The new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing, analysts said.

The deal is the latest move by Yahoo to expand the reach of its advertising beyond Yahoo-owned sites. Since last year, Yahoo has signed partnership deals to supply online ads to Web auctioneer eBay Inc, cable TV group Comcast Corp and a consortium of U.S. newspaper groups.

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Publishers, Ads, Adobe, Yahoo!, PDF, Document