Microsoft focus on licensing to win Oracle customers

The forthcoming launch of SQL Server 2008 will see Microsoft focus its considerable resources on the issue of licensing, to win customers from rivals Oracle and IBM. Speaking to ZDNet Australia's Sister site ZDNet.co.uk, Microsoft's UK marketing director for databases, Matt Dunstan (pictured), said: "Our challenge, now we have picked off a lot of the […]

The forthcoming launch of SQL Server 2008 will see Microsoft focus its considerable resources on the issue of licensing, to win customers from rivals Oracle and IBM.

Speaking to ZDNet Australia's Sister site ZDNet.co.uk, Microsoft's UK marketing director for databases, Matt Dunstan (pictured), said: "Our challenge, now we have picked off a lot of the low-hanging fruit, is to attack the traditional Oracle strongholds."

Dunstan, who is in charge of the battle with Oracle and IBM, said Microsoft will exploit weaknesses it sees in Oracle's licensing and treatment of its customers. It is a bold strategy from a company that has itself frequently been pilloried for its licensing policies, but Dunstan clearly thinks Oracle's licensing is a weak spot.

Full Article

Microsoft, Licensing, Oracle, SQL Server, Database