AdSense Placement Targeting

The AdSense team blog has made some changes in site targeting feature. Site targeting allows advertisers to select specific publisher sites on which to run their ads. Advertisers can target your site if they've determined a match between their offerings and the interests of visitors to your site. The first change renames ‘site targeting' to 'placement […]

The AdSense team blog has made some changes in site targeting feature. Site targeting allows advertisers to select specific publisher sites on which to run their ads. Advertisers can target your site if they've determined a match between their offerings and the interests of visitors to your site.

The first change renames ‘site targeting' to 'placement targeting' to better reflect the variety of targeting options. Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels. Over the next few weeks, Google’ll be updating references to 'site targeting' in your account and in Help Center.

The second change is that advertisers can bid on placement-targeted ads (formerly known as site-targeted ads) on a cost-per-click (CPC) basis. Previously, advertisers could only bid on these targeted ads on a cost-per-impression (CPM) basis. Just as with contextually targeted CPC ads, you’ll generate earnings for valid clicks on placement-targeted CPC ads.

While you can also add the URLs of specific CPC placement-targeted ads to your filter list, please keep in mind that all placement-targeted ads will participate in the ad auction with contextually targeted ads. Allowing more ads into the auction will help increase competition and ultimately your revenue.

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