mtvU, MTV’s 24-hour college network, teaming up with Microsoft Corp. through the Windows Live Messenger’s i’m Initiative, today premiered “Cause Effect,” a new multiplatform series profiling standout student activists on college campuses nationwide. Each episode spotlights two remarkable students, examining how they’ve used digital tools to effect positive, real-world change, and inspired others to take action and make a difference on pressing social issues such as poverty, child protection, disease, environmental degradation and animal rights.

“Cause Effect” premiered today on mtvU (broadcast to 750 colleges and universities nationwide), mtvU.com and Think.MTV.com, MTV’s new online community where young people can learn about, discuss and mobilize on the issues that most impact their generation. The “Cause Effect” section of Think.MTV.com enables students to check out every episode of the show on demand, connect with like-minded individuals on and off campus, access the digital tools profiled on the show, and take action to have a tangible effect on the causes they care about most.

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