Microsoft Corp said on Wednesday it is adding a feature to its Xbox 360 that limits the amount of time children can play video games.
The move comes as the software giant tries to make the Xbox 360 more attractive to mainstream consumers ahead of the holiday buying season that is the biggest time of year for the video game industry.
"As the customer base broadens, the demand for these kinds of capabilities does increase," said Robbie Bach, president of Microsoft's entertainment and devices division.
The new timer can be set to limit playing time on a daily or weekly basis, and turns off the console when the time limit is reached. A similar feature is found in Microsoft's Windows Vista computer operating system.