Microsoft overturning Zune marketing strategy
Outgunned 8-to-1 in share by the unstoppable iPod, Microsoft is overturning its marketing strategy for Zune -- and will rely more on traditional media to go after the white blight.
Good luck.
It was a year ago that Microsoft launched Zune, an MP3 player that competes with Apple's higher-priced products and has flipped the two companies' rivalry on its head. With a modest ad budget by Microsoft standards, $9 million in measured media for 2006, Zune gained a 10.8% market share in the $250-plus-hard-drive segment, barely a shadow of Apple's 86.1% share, according to NPD. Microsoft's share of all MP3 players is a mere 2.2%.
As if that wasn't enough pressure on Zune going into the big gift-giving season, SanDisk and Samsung are gaining momentum in the lower-priced, $100-to-$200-Flash-based-player segment. "In the past year, the market has taken a dramatic shift to Flash-based devices, which are less expensive and smaller," said Ross Rubin, director-industry analysis, NPD.
Zune, Marketing, Strategy, Microsoft
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Pingback from 1Microsoft overturning Zune marketing strategy says:November 6th, 2007 at 4:41 pm
[...] DG wrote an interesting post today onHere’s a quick excerptOutgunned 8-to-1 in share by the unstoppable iPod, Microsoft is overturning its marketing strategy for Zune — and will rely more on traditional media to go after the white blight. Good luck. It was a year ago that Microsoft launched … [...]
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Pingback from 2Iphone | Apple | Mac Blog » Microsoft overturning Zune marketing strategy says:November 6th, 2007 at 3:39 pm
[...] Dâ?? Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tuto... placed an interesting blog post on Microsoft overturning Zune marketing strategyHere’s a brief overview [...]
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Pingback from 3Apple Ipod, Ipod Nano and Ipod Video News » Microsoft overturning Zune marketing strategy says:November 6th, 2007 at 3:33 pm
[...] MegFowler.com wrote an interesting post today onHere’s a quick excerpt Outgunned 8-to-1 in share by the unstoppable iPod, Microsoft is overturning its marketing strategy for Zune — and will rely more on traditional media to go after the white blight. Good luck. It was a year ago that Microsoft launched Zune, an MP3 player that competes with Apple’s higher-priced products and has flipped the two companies’ rivalry on its head. With a modest ad budget by Microsoft standards, $9 million in measured media for 2006, Zune gained a 10.8% market share in the $250-plus- [...]
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Pingback from 4Apple Blog » Microsoft overturning Zune marketing strategy says:November 6th, 2007 at 3:30 pm
[...] Dâ?? Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tuto... placed an interesting blog post on Microsoft overturning Zune marketing strategyHere’s a brief overview Outgunned 8-to-1 in share by the unstoppable iPod, Microsoft is overturning its marketing strategy for Zune — and will rely more on traditional media to go after the white blight. Good luck. It was a year ago that Microsoft launched Zune, an MP3 player that competes with Apple’s higher-priced products and has flipped the two companies’ rivalry on its head. With a modest ad budget by Microsoft standards, $9 million in measured media for 2006, Zune gained a 10.8% market share in the $250-plus- [...]
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