If Symantec is to be believed, consumers and small businesses are slowing security software purchases. Is Microsoft a factor and is there opportunity for the company to snatch new customers?
The answers aren't easily discerned because of intangibles that analysts can't measure with confidence. Consumers and small businesses aren't necessarily aware what security software they have or how up to date it is. For example, when working as an analyst, I observed a startling trend regarding consumers and firewall software. More than one third of Windows XP users said they had none; it's built into the operating system.
Additionally, in the United States, major retail analyst firm NPD measures channel sales but doesn't have data on direct, digital renewals, which account for 40 percent to 50 percent of total security software sales.
Security, Desktop Security, Security Software, Symantec, Microsoft