If Symantec is to be believed, consumers and small businesses are slowing security software purchases. Is Microsoft a factor and is there opportunity for the company to snatch new customers?
The answers aren’t easily discerned because of intangibles that analysts can’t measure with confidence. Consumers and small businesses aren’t necessarily aware what security software they have or how up to date it is. For example, when working as an analyst, I observed a startling trend regarding consumers and firewall software. More than one third of Windows XP users said they had none; it’s built into the operating system.
Additionally, in the United States, major retail analyst firm NPD measures channel sales but doesn’t have data on direct, digital renewals, which account for 40 percent to 50 percent of total security software sales.
Security, Desktop Security, Security Software, Symantec, Microsoft
No comment yet
1 Trackbacks & Pingbacks: | TrackBack URI
-
Pingback from 1My Ghillie » Security task “can Symantec blame Microsoft?” says:October 27th, 2007 at 2:53 pm
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt [...]
