October 22, 2007
2:37 pm
Windows Vista “Wow” becomes a whisper
I wasn’t a big fan of the “Wow� campaign around Windows Vista. But its newest incarnation — “100 Reasons Why Everyone’s So Speechless� — might be even worse.
The new site lists 100 reasons users should take a closer look at Windows Vista. No. 1 is “It makes using your PC a breeze.� No. 100 is “Because your network is the backbone of your business (Network Diagnostics and Troubleshooting).�
Seeing Windows Vista for the first time may leave you searching for words. Many people just say ‘Wow.’ Here are 100 reasons why,� the site says.
When Microsoft launched Windows Vista in January, execs knew they needed a succinct way to explain why users should upgrade to the new OS. Not a list of 50 reasons. But something that would roll off the tongue of salesclerks and PC makers in a 30-second pitch.
Microsoft, Windows Vista, Wow, Launch, Windows Vista Launch
Loading
No followup yet
Leave a Response
Leave a comment »