YieldBuild "Optimizing AdSense for You"

Running blog or website or a forum, you may already have running, AdSense, YPN, or many other monetizing services on your site. That’s the easiest, but necessarily not best, ways to monetize your website. Despite their success, contextual ads have one prevailing obstacle: After their initial placement into text by publishers, there are a lot of factors that […]

Running blog or website or a forum, you may already have running, AdSense, YPN, or many other monetizing services on your site. That’s the easiest, but necessarily not best, ways to monetize your website. Despite their success, contextual ads have one prevailing obstacle: After their initial placement into text by publishers, there are a lot of factors that go into getting the most out of your ad units. They range from formatting, placement, color, ad network, or even time of day. Each of these factors can affect ad performance.

HubPages, launched a new service called YieldBuild, which’ll take a stab at optimizing ad units for you, with a focus on layout and design.

YieldBuild is a technology that provides yield management services for Google AdSense, eBay AdContext, and YPN by algorithmically formatting and placing ads to maximize text ad revenue.

YieldBuild technology answers this challenge by creating an optimization system that allows for ongoing testing and improvement with minimal involvement on the part of the publisher. It automatically determines what should be the best placement and appearance of an ad based on results from webpage visitors. Like a good direct marketing system, it tests and retests an ad, improving the RPMs of the ad layout, and thereby increasing the program’s revenue.

Techcrunch —”It uses computer algorithms to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color, looking for the highest performing ones. You can see a timeline of the system substituting ads below. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system is supposed to switch in a more profitable combination of layout and networks.”

They’ve been privately beta testing the system with some fairly well known startups, and currently looking for more beta testers to try the system out on.

YieldBuild, Blog, Blogging, Website, Forum, Online Ads, Advertising, Monetizing, AdSense, eBay AdContext, YPN, adCenter, Google, Yahoo!, eBay, Microsoft, Ad Optimization, Ad Performance